Become a sponsor.
The 60MKC is looking for organizations interested in our future generations' health. We believe that in order for healthy people to form healthy families, communities &s; companies, physical literacy cannot be optional.
The 60MKC sponsorship is a kids-first focus and, as such, we're not looking for just any sponsors. We're waiting for the right sponsors. If the health of our children is aligned with your values and corporate initiatives, let us know by contacting firstname.lastname@example.org.
Premier Founding Sponsors
At TELUS, we believe in our hearts and minds that to do well in business, we must do 'good' in the communities where we live, work and serve. We call this simple philosophy "we give where we live" and it guides every aspect of TELUS' community investment strategy. TELUS seeks out opportunities to create stronger communities by funding initiatives that support arts and culture, sports, and health and well-being in the environment, with a particular emphasis on youth and technology. This is why 60 Minute Kids' Club is such a great fit for our company.
Since 2000, TELUS, our team members and retirees have contributed $350 million to charitable and not-for-profit organizations across Canada and volunteered 5.4 million hours of service to local communities. Eleven TELUS Community Boards across Canada lead our local philanthropic initiatives, which have positively impacted more than two million youth through projects we’ve helped fund.
In recognition of our contribution to our communities, TELUS was named the 2010 most outstanding philanthropic corporation in the world by the Association of Fundraising Professionals. Notably, this is the first time a Canadian company has been recognized with this prestigious international award. For more information about TELUS Community Investment, please visit www.telus.com/community.
Innovative Fitness is a personal training company with differentiating factors including destination programming, patented training systems and a heavy focus on the mental elements associated with physical change. Through two decades of business practice in British Columbia and Ontario we have refined our service to maximize our niche and are now looking to take the elements that make our core business successful into the mainstream.
The 60 Minute Kids' Club is an important vertical in that stream. The ability to positively influence & effect healthy habits at an early age is why we have chosen to take the lead on this initiative. Our goal with the 60MKC is simple: provide the same incentive, accountability and follow up we provide in our existing business at an early age and create the preventative public healthcare platform that North Americans desperately need. For more information about Innovative Fitness, please visit www.innovativefitness.com.
60MKC key facts
- We're FREE
- Light/no extra work for teachers
- Accessible to every level of skill
- Aligned with evidence based projects
- Completely open to collaboration
- A registered Canadian charity
- Scalable and sustainable
- Flexible province by province
- And we're FUN
What experts are saying about 60mkc
“ Unlike many programs, the 60 Minute Kids’ Club program takes us beyond awareness and education to actual behaviour change by actively addressing the challenging issues of childhood obesity and inactivity.”
Christine Hampson, Ph.D.
President & CEO,
The Sandbox Project
“ Research I have conducted has shown children continue to face a number of challenges to being physically active. The (60 Minute) Kids’ Club is an excellent example of a program that directly targets these challenges and provides online support and motivation for students.”
Laurene Rehman, Ph.D.
Department of Recreation and Leisure Studies, Dalhousie University
“ With the inactivity crisis that is pervasive with Canadian children and youth, the 60 Minute Kids’ Club provides a unique way to motivate children to be active and make healthy choices.”
ViaSport British Columbia